It is sad, and unfortunate for me listening to news on the radio. Get ready to hear some major changes coming soon to KLIV, according to Robert S. Klive, the owner of Empire Broadcasting which owns KLIV and KRTY. Klive announced on-air that all-news may be coming to an end soon for the Silicon Valley. But to my take, it may not be in the same direction as KGO radio, though leaving KCBS as the only option for Bay Area news.
Klive announced to listeners like me that while news may not be "all news, all the time" format any more soon, he noted that in 2015, advertising revenue is at an all-time low and declining, leading to speculation that music and other programming are likely going to replace the news. However, special segments and other news programs will likely remain on the air in lieu of news, such as produce reports, history segments, and sports programming like the San Jose Earthquakes and San Jose State Spartans football and basketball programs.
But even then, KGO has ended both news and traffic/weather segments all together, while the status of KCBS radio is unclear. I have heard all those speculations both online and on social media. KGO's decision to end programming on news and traffic/weather segments have gathered many angry listeners, although long-time personality Ronn Owens moved to the afternoon time slot.
Unlike KGO, however, KLIV will not end traffic and weather segments, which will continue despite the upcoming changes, as the morning and afternoon commutes continued to increase for the Silicon Valley, as noted in a 37 percent increase mentioned by KLIV personality John McLeod in the San Jose Mercury News.
The status for KCBS radio is also unknown, as I heard the radio division for CBS and CBS News may likely change due to the exploration of a possible sale, but that is not official as of yet. I now wonder this question - will all-news radio come to an end very soon in the Bay Area? I will soon know as a listener.
But to me, it is sad and unfortunate that I will definitely miss many of the KLIV personalities that I enjoy listening to for local news - but for me, I'm lucky to still listen to traffic/weather reports and many other segments that make the station very unique.
Original Work: Kyle Chak
E-mail: chak595301@gmail.com
Twitter: @KyleSChak
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CORRECTION: Blog corrected to reflect actual name of owner.
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